14 innovative personalisation ideas for the digital-first customer
This resource is published by BetterUp
Does your experience meet today’s expectations?
Prior to 2020, customer personalisation was a nice thought. Personalisation requires transforming the systems, processes, and technologies to centre around the customer. With this caliber of effort, contact centre leaders addressed change at their own speed—even if they knew change was inevitable.
The pandemic changed everything. Customers and businesses made the switch from in-person to online. And customer behaviours changed rapidly. As a result, most businesses accelerated their digital transformation plans.
Read now to discover the 14 innovative personalisation ideas for the digital-first customer.