How retailers engaged mobile shoppers with push notifications
This resource is published by Urban Airship
Mobile engagement is the fastest-moving target marketers have ever faced. Its paceof adoption is growing exponentially faster than any technology that’s come before. Just five years ago, mobile apps were a nascent and unproven market. Now, apps are ushering in a new paradigm of customer interaction, accounting for 86% of the time spent using mobile devices.
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